Study in Europe São Paulo fair (ExpoBelta 2009) The Study in Europe fair in Brazil was held within ExpoBelta 2009 in March 27th – 29th at Parque Ibirapuera, São Paulo city. Expobelta is the biggest education fair in Brazil, with an average number of 11.500 visitors*. The EMA and Erasmus Mundus booths were composed of 11 EMA (from Brazil, China, Peru, Bolivia, Mexico and Argentina), the Mostra team and agency representatives William Aitchison and José Gutierrez. Crossways in Humanities was represented by two students: alumni Hilda Ascencio and Roberta Gregoli, who are also EMA Country Representatives for Peru and Brazil, respectively. The EMA Latin American Chapter (EMA-LA) also took the opportunity to carry out the inaugural regional alumni event in LA with the participation of students and alumni from Brazil, Bolivia, Mexico, Peru and Argentina. The agency representatives were particularly supportive of the initiative and took the opportunity to hear alumni feedback on the Mundus experience. The Fair resulted in increased awareness among Brazilian students; apart from the constant flow of students in the booths, there were two workshops presenting Erasmus Mundus and EMA, and one press conference with the participation of two EMA members (EMA’s Vice-Presidente, Ricardo Chávez and Roberta Gregoli, CR for Brazil). As Study in Europe was the guest of honour in the Fair, the event facilitated liaising with other agencies and educational institutions. ExpoBelta was also crucial for the strengthening of EM alumni in Brazil and Latin America, and for the consolidation of the Mundus in Brazil network. * visitors in 2008; figures for 2009 are not yet available.
Sunday 24 May 2009
Mundus promotion in Brazil
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